Thursday 17 September 2009

Brand Tonic - Foodie heaven


Visiting the summer food festivals is always a real treat and last weekend was no
exception. It’s a great way to spot trends, innovative products and be aware of emerging brands.

The Ludlow food Festival was basking in late summer sunshine and a wonderful example of everything that is important in the current climate..a celebration of British producers, provenance and quality.

We were glad we took the train as The ales and ciders were flowing and for us were the highlight of the festival, proof that micro breweries are most definitely a growing market.


Bristol hosted the Organic Show in the superb dockland setting once again and despite the fears of the current climate and negative press on organic it was busy to the close. One question we were left wondering though “is just saying organic enough?” When you consider the organic brands that communicate a great brand story, and perhaps also that link to local provenance they have created a strong proposition in the marketplace that perhaps will give them the added dimension to ride the current downturn.